The Search Engine Optimization Guide The Description Meta Tag

The Description Meta Tag offers summaries for each web page. "A page's description tag gives Google as well as other search engines a summary of what the page is about. Whereas a page's title could be a handful of words or a phrase, a page's description tag may be a sentence or two or maybe a short paragraph."*

"Google Webmaster Tools provides a handy content evaluation section that'll tell you about any description meta tags that happen to be either as well quick, lengthy, or duplicated also a lot of occasions (the identical data can also be shown for tags). Just like the tag, the description meta tag is placed within the tag of your HTML document."*

Description meta tags aren't a Google Ranking Element, Google announced in September of 2009 that neither meta descriptions nor meta keywords and phrases factor into Google's ranking algorithms for internet search. Google utilizes meta descriptions to return outcomes when searchers use advanced search operators to match meta tag content material, too as to pull preview snippets on search outcome pages.

The tag really should accurately summarize the page's content. Adding description tags to each and every of your pages is generally a great practice in case Google cannot find a very good selection of text to make use of posicionamiento en google within the snippet. Google may possibly use a portion from the text of the document as an alternative to the description tag if it can be a better match, so there's no guarantee that the meta tag might be made use of. The meta description need to employ the key phrases intelligently, but also develop a compelling description that a searcher will desire to click.

The words within the snippet are in Bold when they appear inside the user's query results. This tends to make it less difficult for the user to identify if what she is searching for is around the page and exactly where. Meta descriptions might be any length, but search engines frequently truncate snippets longer than 160 characters. It really is most effective to help keep descriptions involving 150 and 160 characters.

Try to avoid writing a description tag that has no relation to the content material on the page. As an example, working with generic descriptions like "This is actually a net page" or "Page about baseball cards". The description should contain more than just the search phrases, it should incorporate a descriptive connection of your keywords and phrases on the web page.

Just like title tags, you need to use exclusive descriptions for every single page. A different description for every web page aids each users and Google, specifically in searches exactly where users may possibly bring up several pages on your website. When picking out the meta description look at social sharing web-sites like Facebook typically use a page's description tag when the web page is shared on their web pages. Devoid of the meta description tag, social sharing sites may possibly just make use of the 1st text they will uncover. Based on the initial text on your page, this could possibly not make a great user experience for users encountering your content material via social sharing.